The Digital Generation does NOT only include Millennials!
We are increasingly finding the notion that Millennials are the only technologically savvy generation is false. The term "digital natives" describes clients of all ages who are ready and willing to adopt and use new technology in the course of business. At SuiteBox, our clients use our services to close business with customers of all ages. It is increasingly apparent that firms need to to offer digital services to customers no matter what their age and background.
IRESS recently published an article noting that financial firms need to rip up the rule book in order to keep up with the digital generation. Technologies like SuiteBox allow customers to maintain a level of control over their consumer needs. The firms that accommodate this need for greater control are the ones who will retain customers well into the future.
GDPR compliance regulations forced many firms to take a hard look at their strategies to meet customer needs. Financial services companies should use this opportunity to revise the way they interact with customers based on their changing needs. Is your company poised to receive younger customers based on the recommendations of older customers? Subscribe or start your free trial to SuiteBox today and let us show how to successfully capture the digital generation!
The SuiteBox team is at the AXFI Conference in Minneapolis, MN this week! Stop by and say hello to the team as we share our experience on how innovation is changing the world of financial services.